They can encode AV1 even. Really amazing, amazing chips for the price.
The "stupid" thing with them (maybe) is that they cannot do anything exceptionally good, and that while having compatibility problems. They are cheap yes, but there are many other chips for the same price, and while they are less capable, they are more compatible.
Make A380 cost 30% less or invest way more to the drivers and IMHO it'd been completely different.