The tricks are to put a lot of time in it and always have a surplus of interesting books on hand. I spend around $2k a year on Kindle books (if I talk to someone and they mention a book they like, I’ll usually just buy it) and make reading a daily habit.
I read on average an hour a day on weekdays and two or more hours on weekends. Reading is one of the things I enjoy the most and has been for my entire life.