1. The site was never going to scale. The guys are printing physical letters and hand-inserting them in envelopes with stamps, for free!

2. So some entrepreneurial folks on the internet have gathered a hundred physical addresses, and they know a self-reported name and IP address, and maybe some persistent cookie info about a human that might be the first person’s friend. So what? Go bring up https://www.beenverified.com You can gather more info there in 15 minutes than the Continue and Persist guys will get over their whole project.

3. Learn to recognize a fun project that was done out of kindness and a spirit of adventure! Yeah maybe they should have not put up the language of “we get to sell your data if somebody offers to buy our web site”. But so what! The whole thing is just a kind adventure that brought a smile to the faces of some strangers, and will never be more than that. I appreciate it!

Safe assumptions with most any "tech" industry company or individual now are that they will behave completely like sociopaths when it comes to personal data.

It's so baked into "tech" culture now, even people who may be ethically inclined don't recognize it as a problem.

So I object to blaming the victim, or gaslighting, suggesting that people who are aware of this crisis of widespread antisocial behavior are being paranoid.

I've work in ad tech,and with CDPs for nearly 20 years.

It isn't paranoia when the threat is real.

> We may share Your information with Our business partners to offer You certain products, services or promotions.

> To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

Currently: a letter choosing formal legal vocabulary (/s) to create social network metadata, endorse human activity ("you'd like the recipient to continue doing"), disclose someone else's physical address and record the interaction in the national postal system.

Future, https://continueandpersist.org/terms-of-service-privacy-poli...

  We may share Your personal information in the following situations:

  For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

I find this so annoying and to a point even criminal, as it's basically a scam, but App Stores do nothing about it, even if you report the apps.

What we have reached is peak neoliberalism.