Maybe I'm too young to remember the good times, but to me 1and1 were just the European GoDaddy. Mostly targeting small businesses who didn't know any better and ripping them off with bad services at inflated prices, through a lot of well targeted marketing. Selling things like email with a 250MB inbox and 2MB attachment limit far beyond the time when that was a reasonable offering, and at a far higher price than that was worth (being worth roughly zero).