Think about how obsessive companies are about "UX" and how disruptive the banner is. Bitch-slapping people for fighting against tracking is more important to them than the user being able to access or use the site at all.
Most EU national government websites have cookie banners. Even the European Commission website has a cookie banner!
This should have been implemented at the browser level. Let the browser generate a nice consistent UI to nag EU users when visiting websites about accepting cookies and let the rest of us opt out.
Cookies should be categorised as essential and non-essential and the website should specify which laws it is considering when it categorises them as such. The GDPR definition of "legitimate interest" (which is a bit vague but it's not that hard to understand it) should be explicitly clarified so that companies can't claim that a whole swathe of shit they opted you into automatically is "legitimate interest" if they also give you the option to opt out.
At this point they can still attach descriptions to each cookie (hopefully using some standardised interface so you don't have to literally send these with every cookie, localized) and then your browser can still present you with the idiotic: "here's what we would like you to use" interface, but streamline the process with the ability to just opt out of anything which won't outright break the website.
Although this still opens it up for abuse by companies putting things like: "your preference for us not popping up an annoying full-page message every time you visit a new page" into a "non-essential" cookie to incentivise you to just accept them all.
Honestly I think we should just have Joe "Sensible Person" judge company's websites for whether they're being actively malicious in any way and force the closure of any company which is considered actively malicious along with the destruction of all company IP and liquidation of non-IP assets. All the company owners should also be banned from owning/running any other company for 10 years. (only half kidding)
I understand it’s was media and communication departments do, and that it’s natural that the people working within them would want to do so regardless of where they work. It’s their trade after all, unfortunately they bring the exact same “user engagement” mindset with them into the public sector. Well, at least in my anecdotal experience with a handful of these departments in 7-8 different cities around here. You can of course make good points on user metrics on a public website, but they should frankly work very different than they would on most web sites. On a public website it should be the goal to get to user to leave the site as quickly as possible, because the longer they hang around the more time they are spending finding what they need. That’s not what happens with these metrics in my experience, however, instead they are used to do what you might do on a news site.
That’s just one side of it, however, because the privacy concerns are their own issue. If you absolutely want metrics on a public website at least have the courtesy to build your own. It should be illegal for public web sites to use 3rd party tracking. I know why they use it, it’s for the same reason they spend a ridiculous amount of money on custom designs systems build on top of what is usually SharePoint or Umbraco. They refuse to hire the Django (insert any other extremely low maintenance system) expertise because it’s expensive on the “long term budget”, even though it would be much cheaper than 3rd party tools and consultants on the actual long term budget. Anyway, that is another point. But it really pisses me off when public websites need you to allow 3rd party tracking because they aren’t using it in any way which serves the public.
Worst of all is that cookie banners are explicitly a private industry way of dealing with their refusal to respect “do-not-stab”. Public websites could simply put their bullshit into their privacy page. Of course nobody would go there and turn on 3rd party cookies, but why should the public care?
It seems like there should be a parallel to “tragedy of the commons” that talks about how a good idea coupled with extreme penalties can lead to a bad outcome by making any risk calculation result in “jesus we just can’t take any chances here”.
