I totally agree. And a lot of them really love coding. Thats how I meet them. Its a game for them, and as they are kids, I think it should stay a game for them.
Its just that they dont understand (and I am struggling to tell them) what these skills will be useful for in their adult life. For parents it is really important. They want their kids to have fun. But in the same time they are worried if their kids are going to succeed in life.