Historically, Pepsi won taste tests and people chose Coke. Because Pepsi is sweeter, so that first sip tastes better. But it's less satisfying—too sweet—to drink a whole can.
The sexy demos don't, in my opinion and experience, win over the engineers and leaders you need. Lil startups, maybe, and engineers that love the flavor of the week. But for solving real, unsexy problems—that's where you'll pull in organizations.
