You actually know people who vote because of the programs and policies the candidates are expected to implement? I know people often pretend to but from what I've seen, it's always just the ones that the media has told them to think about and only used to justify favoring whoever they've already chosen anyway. I don't think it's even reasonable to expect voters to pay attention to such details because there are too many for everyone to be an expert on but if they vote based on broad philosophies like freedom or socialism, they can expect the politicians will make the many small decisions that more-or-less align with that.