97% of businesses are things like "open up another pizza place in the corner", "franchise a McDonald's", "open up a town hardware shop", etc. That's what being an entrepreneur means for much of the world.
Startups, at least the kind that are usually built in tech, and which VCs usually fund, are an entirely different thing. They are pursuing innovation, trying to build a new product that didn't exist before into a real business. The majority of failures are various forms of product-market fit failures - the product either doesn't fill a real need, or else can't be made into a viable business.
You can totally build the first kind of business, even in tech. (I should know, I've done it twice.) But it's important to remember that it is different, and not confuse the two.
