I suppose we need to be more specific about what we mean by buzz.
I mean "buzz" to be a general enthusiasm about the software even among non-users. I recall times when there was quite a lot of this kind of buzz about both Logic and Final Cut, in part I think because they were a part of Apple's Mac OS X comeback story.
I suspect you mean "buzz" to be enthusiasm in the community of users of the tools. I know software I've worked on in the pass, the general public couldn't care less about our product, but new releases always got a lot of buzz in our forums. This kind of buzz might actually be a pretty good metric.