This really highlights how much the OS on network hardware is actually the biggest barrier to entry to the larger market. It's arguably one of the market segments where open source has traditionally had the least amount of adoption. Things have certainly been changing in recent years certain use-cases (e.g. SONiC and similar for DC switching) but it remains true that the OS itself (and the associated supporting infrastructure) is actually what drives both adoption and stickiness, not the newest/biggest/fastest speeds and feeds.
It's been true for a while that if RouterOS could be enhanced and made more attractive (manageability, support, QA, feature roadmap, 3rd part ecosystem, etc) it would make MikroTik a major market disruptor.
I'm really not sure what a "Cloud-Native" processor is - will be interesting to see what comes of this partnership though!
That being said, I've also locked myself out of them a fair bit because their configuration tool will certainly let you configure the device in a way that will not work at all and will prevent you from accessing the web interface to fix it.
