Everybody is "doing something". It's a question of what is something. Account-banning people after proven cheating is also something. I would imagine a competitive game with a skill-based match-making, especially a successful one can do that.
Asking people to swear to not cheat in ToS is also something. Only installing the game on the proper trusted computing or doing server-side anticheat is something too.
The issue is with the company deciding to disregard customers concerns about security and privacy to get this something for cheap from a third-party vendor.
