That would have been fine, but they also simultaneously cheapened the brand by pushing out models aimed at younger less well heeled buyers. A Mercedes C class (US models) is like a slightly juiced up VW to me. Nice but not special at all.

Same impact as in fashion. Louis Vuitton can try and persuade us that they remain the choice of the world's wealthiest explorers, but when every two bit junior associate realtor is sporting an LV purse, I am not so sure.

Both brands fell for the growth at all costs mantra.