Mostly they do this to attract leads for their business - some do offer reports with no strings attached though. However I realised that quite often the data and research they provide in the reports is well worth giving an email address anyway.
These reports are a mix of data that pertains to how users use their platforms for their marketing purposes and survey research of their customers and general consumers.
For example large email marketing SAAS companies often release very interesting data on how their users are marketing, what the trends are in email marketing and what consumers are interacting with.
Marketing based SaaS companies across all the difference facets of marketing release these kinds of reports - so I thought I would aggregate them all in once place.
I also pulled an interesting quote from each report and summarised them briefly so interested readers can get an idea of if it’s a report they want to read.
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