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0 pointsJimDabell1y ago0 comments

Businesses worth billions of dollars were built by selling forever licenses. Pretty much every big B2C software company that is older than 15 years got that big selling forever licenses. Microsoft got big selling forever licenses to Windows and Office. Adobe got big selling forever licenses to Photoshop. Every games company, etc.

We know with certainty that selling forever licenses scales because we have concrete examples of it happening with some of the largest software companies in history.

SaaS is only a recent trend, it’s not the only feasible way to make money with software.

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pjmlp1y ago

Only to the point PC market was still growing, and continuous OS updates required paying for new versions of the same stuff.

I was there, leaving piracy aside, buying new versions were only when going from MS-DOS to Windows 3.x, to OS/2, to Window 95, to Atari, to Amiga, and so forth.

That market has plateaued, there are no exponential growth curves any longer, to keep everyone on their job, and the shareholders happy.

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