> who are some of the most difficult buyers to convenience to pay
And who more often than not get their software imposed on by the orgs they work in, so it's doubly complicated - the developers have to be convinced themselves enough to be willing to convince their IT department/fellow developers to pay for.
This seems to be what JetBrains has been betting on for a long time. Don't need to build a competent text editor if you can give management the right buzzwords.
