- Some disgruntled people at company's could leak directly, which would make engaging in this behavior riskier
- Random individuals or competing companies could monitor product reviews and report. For example, show that an Amazon product ID used to be for another product 3 months ago when reviews were written.
I'm optimistic. There are a lot of regulations (including digital regulations) that everyone ends up following even if the government isn't monitoring things themselves. The risk of penalty just needs to be high enough, and hopefully places like Amazon realize the downside/penalty of fake reviews now makes it worth policing.
It obviously won't help your "first impression" review problem but that's not the intent of the law and not sure why the government would be involved in that. A lot of movies don't hold up well on a rewatch, too. If you are that particular about buying something that lasts X years then you can seek out dedicated advice blogs/youtube channels.
> The final rule addresses reviews and testimonials that misrepresent that they are by someone who does not exist, such as AI-generated fake reviews, or who did not have actual experience with the business or its products or services, or that misrepresent the experience of the person giving it.
I guess the FTC will be handing out fines for improper personal experiences now?
The FTC can say it's illegal to do X, and all companies can do X with impunity if the FTC, in practice, does not do anything about it when companies do X.
