"Breathtaking" – Pepsi's 2008 logo design document is almost satire [pdf] (opens in new tab)

(goldennumber.net)

4 pointswolframhempel1y ago2 comments

2 comments

p.19 "The Pepsi Ratio is aesthetic geometry"

p.26 "Creation of Identity: Gravitational Pull"

p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams

Wow.

I particularly like the confidence in the succession diagram.

Pythagoras->Da Vinci->Descartes->Pepsi...obviously...

j / k navigate · click thread line to collapse

p.19 "The Pepsi Ratio is aesthetic geometry"

p.26 "Creation of Identity: Gravitational Pull"

p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams

Wow.

I particularly like the confidence in the succession diagram.

Pythagoras->Da Vinci->Descartes->Pepsi...obviously...

j / k navigate · click thread line to collapse