> It's huge enough risk that they still choose to invest in fighting it.
It's not a risk though. Movies still make over a billion dollars regularly. All it is is greed and ignorance.
> But clearly they determined it's cheaper to fight than let it go rampant.
This is due to poor decision making, like companies like Coke continuing to pay for advertising at the scale they do.
> And for small businesses and projects it absolutely hurts them. It's not even worth much debate there.
It doesn't hurt them like you might think. It's well established at this point that pirates are the group that spends the most on content, and also frequently leads to an increase in sales.