I wouldn't even say it's isolated to businesses anymore. This is the same economic forces that's prompting all the crypto nonsense from a few years back, bullshit businesses like drop-shipping, social media influencers, etc. There's just nothing left to build anymore it seems. Every industry is stagnating, year over year there's no crazy new innovations anymore, nothing to get excited about. Just dumber and thinner versions of things we already had.
The tech industry is currently bending backwards so far it's collective spine will snap any second now trying to convince people LLM's are the next big huge thing, and there's just nothing there. 150 billion dollars for fancy autocomplete.