story
As for usage, I also don't buy that. Most people in China are online primarily through their phones, but in first tier cities (which is still a gigantic population), people have bandwidth that most Americans could only dream of. Youku, for example, streamed 5 times the hours of video content as all of Youtube last I checked. And Tudou (which it is merging with) was a competitor on the same scale! In terms of page views, I'd be shocked if Amazon had as many as Taobao. No US news portal approaches QQ. Actually, Tencet (owner of QQ) is considering buying Yahoo!. The only way in which China's internet is small is in the amount of money its users want to spend on content.