And this is why I always say, we have a world full of computer consumers, not programmers.

C as a first language is only easy, if you happen to bring along a deep technical interest (and pre knowledge) about the "technical fundamentals of computing".

Most people do not have that.

Tell them about heap and memory allocations and you will get a blank stare.

But show them some simple functions, to make some flashing graphics on the sceen - and they will have fun. And can learn the basics of programming at the same time.

And then you can advance more low level, for those who feel the call. But please don't start with it, unless you have some geeky hacker kids in front of you who really want to learn computers. Then C makes sense. For "normal" people not so much.