> A good salesperson will make sure the choice process is relatively quick and painless.

The best salesperson isn't the one whose customers are leaving the shop smiling just like a TV advert where buying X or Y will solve every problem in life, but rather the one whose customers leave the shop angry after having purchased this or that product or service, because that is an indicator they were squeezed until just before the point they tell the seller to stick their product somewhere and leave for the competition. Not that I like it, but that is how I see it.

I don’t understand why you’re downvoted. It’s absolutely true that most people don’t like making purchasing decisions by privately comparing spec dumps, even though many programmers enjoy that.

OK but don't you hate it when you're trying to sign up for internet service and they're like "what sorts of things do you do on the computer?"

I know what I need just gimme the 100 MBPs plan!

Absolutely, me too. They push hard for the phone because many of the sales tactics don't work with email because they're based on non-verbal cues and subtle detection/exploitation. For example, many salespeople are trained to closely watch the person's face and identify what lands and what doesn't and dynamically adapt.

They also want to be able to pressure you for "next steps" or the "follow up" meeting.

I get it, a call can be a lot more efficient for a discussion. There are certainly legitimate reasons to prefer a call to an email. But it reminds me a lot of big tech companies seizing to things like "security" as an ~excuse~ justification for doing things that benefit them. I know the motives aren't pure, and that bothers me.

That isn't emotional manipulation. It is what would get called "good communication" or maybe even "empathy" on a slow day. If someone is talking to a salesperson it can't reasonably be seen as manipulation when they explain why said person should buy the thing. That is the point of the conversation.

How do you obtain objective facts about a product?