Can't speak for them, but yeah, I mean, in the end it is all subjective right? You can try to measure it, but sometimes Shit Just Doesn't Feel Right™. That's how I've ALWAYS felt about Flash. Before Steve Jobs said it, before Google was a company and I was little, and after I anxiously installed it on Android only to once again be sad by how awful it is.
Also developers at WWDC or Google I/O wouldn't cheer if either company said "We're going all in on Flash." they would look at their neighbor and say, "Wait...what? Why?"