1. He already has the email list (though the author called this out). The email list was likely very affluent — look at the other products offered in the same site.
2. He already had a polished presentation, with well tuned branding. Making the decisions about packaging, product page, ads, etc is much easier if you already know the target
3. He (likely) already had experience running ads on Instagram/Facebook/Google. This alone can represent a full career
4. He already had 3pl (third party logistics) set up to fulfill orders. Or he fulfilled them himself, manually.
5. There are likely other things that I’m missing
Obviously this is still quite fast progress, but the post undersells the amount of work that went into this. It’s easy to take for granted the pre-existing infrastructure he had built. “It takes years to be an overnight success”
Edit: My main goal is to say — don’t feel “bad” that he achieved so much so easily. It wasn’t really as fast or easy as it seems
Cheap jewelry often has lead problems, sounds like this is basically the same and might be the subject of a lawsuit or recall if the lead content is that high. Sounds like a prop 65 lawsuit waiting to happen anyway.
https://oag.ca.gov/news/press-releases/major-manufacturers-a...
so one has to wonder if this keychain is even legal to sell in California?
Honestly this is really offputting.
I was working full time with a brand new baby and a toddler and zero school or day care while this guy was playing with silly cnc toys and using a disease that isn’t really transmitted on surfaces to sell snake oil keychains, for comparison.
Either way normal people don't react well when you remind them you're better than them for seemingly no reasons
But then again wantrepreneurs are statistically much more likely to be socio/psychopath which usually explain their complete lack of ability to read the room
https://www.reddit.com/r/recruitinghell/comments/1cufqvd/has...
“We find you amazing employees that cost 80% less than US equivalents” I guess there is a big market for that.
> Peel was an existing brand with customers and an email list. We had a basis to launch to.
A new product for an existing brand with a ready-to-go mailing list. Good story from a design and production perspective but nothing exceptional for marketing.
You can sell them almost anything. A tactic heavily used in politics all around the world ;-)
And back then a lot of us were scared.
I'm certainly curious what sales looked like over a longer timeframe.
