Your statement is that that ad space is 'viscerally inhuman grotesquery'. Like... Where have you lived for the last 100 years?
I do agree Google should punish clear paid advertising in ranking though; that is a clear problem. Maybe because of this article, but the sample queries from the article now show the underscored links on page 5, so it seems 'fixed' now at least.
I didn't say ad space is 'viscerally inhuman grotesquery", I said that flaying a company and wearing its skin like a suit is.
I dislike ads, sure, most people do at some level, but the idea that Forbes sold out just so people would view more ads is a modern day retelling of the plot of some weird 1980's movie of the week villain right before the heroes step in and save the town with the power of friendship and a giant vat of chemicals.