> our music license agreement with SESAC has expired without an agreement on renewal conditions
> https://x.com/TeamYouTube/status/1840098708274168037
And elsewhere stated the same: https://9to5google.com/2024/09/28/youtube-music-sesac/
I agree this would make zero sense as a negotiating tactic (If they did want to use it as a negotiating tactic, don't needlessly do it before the real expiration date.)
Assuming the unnamed source is correct, I would guess the agreement expires end-of-month, and countries start entering October at 3am Monday Pacific Time, and Google wanted to turn the switch off ahead of the weekend, in case there were issues.
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