I’m confused, because the “not trick” I’m talking about is the boondoggle created by giving people exactly what they ask for, making nobody happy and jamming up your throughput in the process.
To be specific: if you can find a way to make fridges for half the previous cost, and you can sell them for three quarters the previous price, you don't want to talk people out of buying more fridges. In fact, them buying vastly more fridges is exactly what you want.
I mean I'm general, I'd rather buy fewer of the same things no matter if it's cheap or expensive if I didn't have to, and it would use less resources. Juicing someone's quarterly sales report is no good reason for me to buy a refrigerator, yet here we are.