I wish users more aggressive about their software. At least once a week I hear something along the lines of:

> I'm not a technology person, so I can't make X do Y

It would be so much better if the go to response was:

> This technology sucks, so I can't make X do Y. And if it can't even manage to make Y easy, then I'm sure not going to trust it with Z, and I'm going to tell my friends that they shouldn't either.

If the business types need to be reminded that the quality problem is hurting them, then we should coordinate among ourselves to ensure that it hurts even more until they notice.

I think you are on the right track, but realistically I think the answer is even more cynical: the last 20 years in software has been all about refining business models that remove choice and disempower customers. Quality doesn’t matter. Privacy doesn’t matter. Price matters a little, but only in the sense that you need to make your monthly SaaS fee low enough to avoid sticker shock- you don’t need to provide real value though. Just keep milking those monthly fees and make the UI a little worse every year or so.

Lack of interoperability and vendor lock-in, the move toward SaaS software that you run on behalf of your customers, making network effects fundamental to your value prop, bundling, and the enterprise sales tactics you pointed out are all ways that quality of software has been removed from the conversation entirely.

> It seems like quality has much less of an impact on sales than many of us would wish.

This is the unpleasant truth of the matter. As people who hone our craft and want to take pride in our work, a competent developer’s ethos is at odds with maximizing profit.