Either you do deep research, or you find a trusted friend to advise you. The Internet is largely useless at this point.
https://www.nytimes.com/wirecutter/reviews/best-water-bottle...
I think there's an opportunity here for a review platform that only shows you reviews from individuals that you personally trust. "Find a trusted friend" but for the internet.
This will lead to you getting a product that’s good enough, but there may be a superior quality/value option that you don’t know about
Friendship requires regular contact anyway. We don't need somebody to intermediate that.
It's not about being price insensitive but recommending things that are relatively mainstream and that don't seem risky, especially for major purchases that have to be installed and potentially serviced.
(Did have a service issue on my recent GE Profile refrigerator but it took one phone call and was a no-brainer.)
But you're probably right in general. Wirecutter mostly doesn't recommend unknowns it thinks are potentially bargains. Which I probably wouldn't do in its position either.
They usually have a midrange "top pick", followed by a "budget pick" and an "upgrade pick".
It's not "the best money can buy" at all -- that's what they reserve their "upgrade pick" for. E.g. look at humidifiers:
https://www.nytimes.com/wirecutter/reviews/the-best-humidifi...
Also it's full of Chinese brands. The top two humidifiers are Levoit, from Shenzen. Or if I look at dehumidifiers, Midea is their #1 pick:
https://www.nytimes.com/wirecutter/reviews/best-dehumidifier...
So I don't think anything you said is true. Maybe for some individual products, but certainly not for the site as a whole.
They are a great review site, and normally do categories like "absolute best", "best value", and "best budget".
They are very thorough, and always buy their own stuff, never take sponsorships or freebies.
Yes. Refrigerators, at least, are made by a relatively small number of companies with established brands. They have EnergyStar ratings, and there's some objective evaluation.
For mattresses, the whole industry is a scam. Mattresses actually cost about US$50 to US$80 in bulk. Search Alibaba. Almost all consumer-facing companies are resellers. Markups are huge. Essentially all the mattress review sites are paid promotions.
Sure, I can buy a mattress from a factory in China, but getting it to my door is a whole other thing.
Last time I bought a mattress, admittedly, an overpriced one. I got to test out a sample at the store, and then a truck with two guys showed up, put on special booties to keep my house clean, carted away the old mattress, placed the new one, etc. I even took advantage of their 90 day guarantee to swap to a slightly less firm mattress, and the whole process was repeated for no cost.
Hiring a truck and two men to deliver a large item, and then haul another large item to the dump, and then pay the dump fee for a mattress (a lot more than standard dump fees), is something that would cost a few hundred dollars otherwise.
I'm sure that they made a profit off of me, but I have my doubts that there are riches to be made in the mattress industry given that there seems to be VERY low barriers to entry.
Pillows as well. Mike Lindell (the My Pillows guy who sank himself with "election manipulation claims") didn't get his fortune from nothing. The markup is insane there as well... if you want decent pillows go to Ikea.
I try to buy natural materials like latex or cotton - which cannot and are not mass produced (difficult to roll and transport from across the world)
