Ask HN: How Can I Quickly Launch My Web Product and Attract Target Users?

You'd get a lot better responses if you explained to us what your product _is_ and also had a link to where it can be demoed or purchased.

As I mentioned in another comment, you are just looking for ways to avoid doing the hard work. Procrastination.

1) read “the mom test”

2) I hear that you scratched your own itch. When you had the itch/problem, what did you do to see if someone else had solved it before you started building? If you “only” did a quick google search, then you can try to rank for the phrase you searched for (which might be super hard). Did you post on Reddit/slack-group - if so, build a presence there so that when other people ask that same question, you can be there to help (and mention your solution)

3) try to meet people in real life who might have this same itch/problem, and talk to them

Personally, I would have to hire someone do to do sales/marketing.

Its just not an area I am going to be anything but bad in. I have many talents but sales/marketing is not one of them. Maybe you can learn to be good in this area but I have tried and it would be a mistake for me.

Start telling your story about why you built it in the first place. Tell it on any community that you think people who are in a similar need will be. Get narrow, try a few small niches. Stick with it for a month and then see who is following along. That is your audience. Start to tease out features based on outcomes that those people will achieve once they are helped by your product. Let your audience tell you what they want.

Paid ads, etc, will very likely not yield good results at this early stage because you don’t know your ideal customer profile well enough and no one knows you or your product well enough to trust you. This will build over time.

Product Hunt, paid ads, affiliates, emails, social media, niche market places, business journals, trade shows, newsletter placements, press releases, direct mail, business cards, local orgs and institutions, meetups, and free beer.