That particular truck is a special performance model, trying to look supercar aggressive, and loaded with expensive hardware typically used only on desert racing trucks. This is a long standing thing car manufacturers do- look at the Subaru WRX STI or the 80s VW GTI for example. Wildly impractical, and usually sold at small volumes to draw attention and buyers for other models.

The regular F150 to me looks tacky, cheap, overly trendy, and faux futuristic but not aggressive. You see basically the same styling elements - lots of non functional protrusions and sharp angles - in economy cars like the Prius, it is the current trend. I think it looks awful.

Earlier this year I borrowed a family members 4 door short bed F150 with a lightweight pop up camper on the back for a family road trip where we explored offroad in desert national parks. The vehicle makes a ton of sense for uses like this- it was excellent offroad, just enough room for a family inside, and could carry gear for a week of camping in the back, without the risk of heavy items like firewood and tools hurting the passengers. We had all of the comfort of an RV with about 1/4 the fuel use, and the ability to drive and park anywhere easily. I can see why people buy them for this type of use, they are perfect for it.