Take the iPhone: a product so good at a time when there wasn’t much like it. A guaranteed success. You’re going to have talent rally around it and get excited for it to succeed. But that’s been done, and in the Phone landscape, there’s never going to be such an event again.
So in general, it’s never one size fits all. We can learn from the greats, but it’s best to develop our own, situational ideas along the way.