Civil disobedience is something an individual can can do. That's something very different to this situation. The company isn't a person, the CEO could do civil disobedience and order that the company doesn't comply. But that'd be the same as exiting the market, as the government will be forced to take action anyway. And then they'd likely go to jail, achieving nothing.

You can't really do civil disobedience while everyone is looking at you, the way to do that is in secret.