This is like asking if sharks like the taste of blood. Any answer other than the obvious is a shark looking for a meal.
Executives only exist because they are obsessed with status/power, the share price, the market cap, competition, winning. That is their purpose in life. If they cared more about innovation, they wouldn't be executives, they'd be engineers.
It's not impossible for an engineer to get an idea into a product. But they have to know how to swim with sharks.