I can't believe they didn't predict that this exact outcome would happen: Amazon forks under a more permissive license and becomes the new standard instead of Elastic because the entire package (managed service from AWS + more permissive license) is a lower risk package to the average business.
Gonna go tell those freeloading kids who take my candy on Halloween that they're exploiting me unless they contribute to next year's candy bowl.
I agree that this is probably not the picture of the huge win they are painting. Still, it must have been frustrating for Elastic to have to explain to potential customers that they weren't reselling an Amazon product.
https://www.computerweekly.com/news/252513588/Amazon-drops-E...
If Elastic the company sold a product called "Elastic Amazon EC2" and it was an API compatible copy of EC2 cloud compute, you can reasonably assume that Amazon would be pissed off about it.
Can you share more? What friction did you experience with ELv2?
Also briefly touched on one of the issues here: https://news.ycombinator.com/item?id=41395663
"So why the change? AWS and Amazon Elasticsearch Service. They have been doing things that we think are just NOT OK since 2015 and it has only gotten worse. If we don’t stand up to them now, as a successful company and leader in the market, who will?"
