The problem was that the Gnome crowd is going increasingly in a different direction. Mutter already doesnt support a number of otherwise universal protocol. The way theming work is compelely changed. There are lots of other reason why staying with gnome was an increasing problem for them. All those reasons are only growing bigger.
So to support what they wanted and what they promise their costumers they would have to do increasingly more and more work, in direct oppositon the the gnome community. Essentially eventially forking it. And then they have to maintain a huge legacy codebase.
And they didnt wirte a completly new one. The compositor was already a project. So was Iced. They use lots of other existing project in the Rust ecosystem.
Now they are on their own, free to build what they want, rather then endlessly pushing a rock up a mountain. They can now make more fundamental changed that would never have been possible in Gnome. They are also free to build the community they want rather then deal with the Gnome community. This also makes them a player in the Wayland community, another voice that can push protocols.