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RTBF isn't about having your information wiped from the internet. your take is misleading enough to be considered wrong. It's "don't use public information about me in search engines, I don't want people to find that information about me", not simply "don't use my information for marketing purposes"
https://en.wikipedia.org/wiki/Right_to_be_forgotten
first paragraph of the article: The right to be forgotten (RTBF) is the right to have private information about a person be removed from Internet searches and other directories in some circumstances. The issue has arisen from desires of individuals to "determine the development of their life in an autonomous way, without being perpetually or periodically stigmatized as a consequence of a specific action performed in the past". The right entitles a person to have data about them deleted so that it can no longer be discovered by third parties, particularly through search engines.