Yes.

For clear communication, the title, introduction, and conclusion should all align with the body of the message with minimal surprises. If you intentionally subvert a trope and depend on people to read through the entire release to realize that, then a non-zero fraction won't because each component has a bounce-rate (headline > 1st line > rest of article). There's a bunch of people who believe there are layoffs at Comma - you can blame them for the communication failure if you want.