You are right, business are business. But you do not need to be a badass. And the world changes (the ones that needs you now, will be the ones you need tomorrow), I have learned that the most grateful you are in business, the better business you do.
Edited for clarity.
Quite. Given that the PC market, which I believe is the source of their highest margin sales, seems to be shrinking, perhaps high-handedness with potential allies is not the wisest course of action.
