The site creator might want to read this answer and try to put some of those words into the home page text. At present, it feels like the only key word of relevance on the home page is "platemap", which might be what this is, but if the person who needs it searches for any other relevant term it looks like this page would not appear in search.

Culture? Petri? Molecular Biology? I'm not in the space, so I don't know what the relevant keywords are, I just know they aren't on that page.