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0 pointsthreeseed1y ago0 comments

> I don't get it

That's very obvious from your comment.

Apple Intelligence is an on-device LLM backed by a private Apple hosted LLM. So it has access to your private data and is designed to provide capabilities that can leverage it e.g. it will have knowledge of all your personal interactions across multiple apps. It is fundamentally a personal experience.

It is completely different from ChatGPT which is a single LLM that is used to provide a public experience. And nothing is stopping you from using Claude, Mistral or any other LLMs through their existing apps.

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3 comments · 1 top-level

talldayo1y ago· 2 in thread

> And nothing is stopping you from using Claude, Mistral or any other LLMs through their existing apps.

That's what I'm talking about, really. Why would you buy a new iPhone to get functionality you can receive from the App Store?

I can see two reasons. You're either one of the evergreen sycophants that buys into Apple's security theater, or you're an obsessive Apple-maniac that will use any of their products no matter how bad they are. Those are two miniscule audiences, in the market of current and future iPhone owners. You would have to show me market research to convince me that even 5% of iPhone owners fall into either category.

So I'll ask again: does anyone really think an inferior local AI with access to your contacts list is going to drive upgrades? Mind you, in the EU Apple isn't even shipping these features because they have to mysteriously and arbitrarily prevent developers from offering competing AI integrations.

threeseedOP1y ago

You really aren't getting it.

Apple's LLM is not a competitor for ChatGPT, Claude, Mistral etc.

It is an on-device model that has access to all of your private data e.g. health, contacts, mail, photos, messages etc. Something that no other LLM will ever get access to. Which means you can ask highly contextualised questions like "show me the photos I took on my last holiday". Again something no other LLM can do.

And it may not drive upgrades on its own but people asked for a better Siri and Apple unquestionably delivered on it.

talldayo1y ago

> Something that no other LLM will ever get access to.

Why? There's no technical reason it's impossible. LLMs don't need an internet connection or persistent local storage; Apple could safely run any LLM with personal data in a sandbox denied internet access. Running Llama or Phi on my data is no less secure than Apple's own local models.

Even if Apple does thwart antitrust efforts and becomes the new exclusive offline model provider for iPhone... how does that drive sales? People predisposed to avoid Siri aren't going to be enticed by an AI-powered upgrade, unless they wanted Siri to be wrong more often. These people have access to better LLMs for free, on any device they choose. The only thing Apple can leverage against them is handling the data they store on the device they own... something Apple is very obviously afraid to attempt in markets where they're already scrutinized.

Again, besides the perennial Apple investors I do not know a single iPhone owner that cares about anything you just said.

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