That does mean the user might spend less time in the app… but that engagement is still measurable. Orders are engagement.
If there's "Sherlocking" happening, it's only affecting startups that are adding zero value of their own on top of ChatGPT.
And that's because LLMs do not produce any well-specified, precise data transformation that users could become dependent on!
Note: to those don’t know, plug-ins is where ChatGPT is smart enough to route your questions to specific apps API for the best response