I know this because I had a PC where Microsoft insisted on installing a broken GPU driver that left me with nothing but a black screen. I had to install windows on that PC with it disconnected from the internet because if Windows Update merely got wind of the driver existing it would insist on downloading and installing it even after disabling driver updates.
It seems like the disable option is hidden in the advanced tab of the ancient computer properties dialog, I can't remember seeing it in the mess of new settings menus but those change all the time so I don't really bother learning them anyway.
As annoying as I think it is that they let the hardware manufacturers include software like that in the bundles uploaded to Windows Update, I wouldn't be surprised if they're actually offering the experience most people expect (the software is a part of the product's whole feature set after all).