That's a wild statement that is going to need some strong proof
"Just existing in the world, providing a service to customers and a wage to employees" is a fine and stable way for a company to exist.
One could similarly say that the company goes kaput if you over-optimize for profit extraction.
The goal should be to some-how optimize for the sweet spot where the well-being of the company, the employees, investors, the economy and the environment are sufficiently in balance.
I think the customer has a good bit of influence by voting with their wallet but we don't see it in action very often. One could underoptimize for that too!
