Ask HN: Why do so many B2B tech companies sponsor formula 1?

2 pointsNars0881y ago4 comments

4 comments

For the same reason they sponsor sailing and catamaran teams.

This is such a better explanation than "because old white men watch F1"

F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity

ljf1y ago

An excuse to take clients and show off how solvent they are.

j / k navigate · click thread line to collapse

For the same reason they sponsor sailing and catamaran teams.

This is such a better explanation than "because old white men watch F1"

F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity

ljf1y ago

An excuse to take clients and show off how solvent they are.

j / k navigate · click thread line to collapse