Why are they not? It's not like there are any airlines beyond oil sheikh owned ones that actually deliver customer service. The only reasonable choice a customer may have is to choose between operators that fly Boeing deathtraps or not.

The commodity is getting transported from A to B, getting treated like shit including getting groped by TSA or its equivalent, and not getting replacement for a bag that's marked as "lost" when it's actually clearly trackable with an AirTag to some bowels of any in-between airport.