"Yokoi said 'The Nintendo way of adapting technology is not to look for the state of the art but to utilize mature technology that can be mass-produced cheaply.' He articulated his philosophy of 'Lateral Thinking of Withered Technology' (枯れた技術の水平思考, Kareta Gijutsu no Suihei Shikō) (also translated as 'Lateral Thinking with Seasoned Technology'), in the book Yokoi Gunpei Game House."

https://en.wikipedia.org/wiki/Gunpei_Yokoi#Design_philosophy