I agree, but there are times when you might want to check. So "Speak For Yourself" was founded by two Speech Pathologists [1] and they have been working with Autistic children for years. PRC's product seems to be the market leader (and of course its patented) and perhaps in part because it is patented it is very expensive. They had to have seen one, I expect they have even used them, and I would
speculate they thought "gosh these are too expensive we could make an iPad app that is much cheaper."
Now if you are going to develop something, and it seems "easy" to do, and the existing product is expensive. I think a quick patent check is in order before you start. Here is a very real tale from my own life.
My sister owns a treadmill, its boring to walk on it, she and I both have iPads, she said "I'm sure you could whip out an app that would play a video of a walk that I like while I'm walking on the treadmill, that would be so cool, I'm sure lots of people would love it." I agreed, and the new iPad has bluetooth support that is compatible with various pedometers, so I figure hey, we can even tie the video to the walk and if we encode it in a street viewish way you could turn your iPad left or right and see various scenes along your route. Then we could TaskRabbit folks to 'take a hike' where something which is a cross between a Hero2 HD and a disco ball, and put together walks. Cool idea right? (well I thought so) and I wondered why the hell isn't this already out there? And there are kinda sorta things out there, and there are very expensive screens for treadmills out there. So I thought, why not check the patent database. Sure enough the whole space around exercising + video has the CRAP patented out of it. With feedback, without feedback, with advertising, without, on treadmills, on bikes, on rowing machines, on simulated ornithopters. Basically that is why that App doesn't and won't exist for another 10 years. It sucks, and the people who own the patents are leaving a lot of money on the table since they overprice their products because they 'can.' And in 2022 all that stuff will be free and clear and everyone will have one.
So you do your research, you figure out a way to do what you want to do which doesn't infringe. Document it. And then you go to market.
[1] http://www.speakforyourself.org/About_Us.php