Even before the acquisition, any TC article was viewed as a "negative signal" in my circles. They were a classic pay-to-play non-journalism rag for generating PR spin or, worse, cabal "take-down" pieces. They absolutely deserve all the irrelevance they've earned.
It's precisely this. But with the exception that it's a positive signal among old industries that your startup is not 2 guys in a garage. Not companies like John Deere or whatever, but some hundred-million-dollar logistics company in Europe and shit like that.